THE CONTEXT
What's at stake today ?
How can brands keep and adjust their singularity in their offer ? (products and services)
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The brand content is the core line that will be presented on the international market
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The speed of the go to maket is exponantial. How cand the brand keep the overhole control ?
Nowdays, Sustenability includes more than enviromental questions.
It also represent the core and humain values of the company
How can brands keep and adjust their singularity in their offer (products and services)
Creativity is at the centerIt's creativity that will lead the flexibility and the singularity of the offerNo matter the size of the organization
THE BRAND CONTENT
The brand content is the core line that will be presented on the international market
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The speed of the go to maket is exponantial. How cand the brand keep the overhole control ?
From this CORE line, what are priorities on one country and on another country ?
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And from this reflection, there is a solution to keep the brand equity and at the same time grow ideas more on some countries depending of their needs
CLIENT TARGETING
Scalability, Singularity can not work without knowing why a client likes a product
How to make the right offers without having a feed back one on one from our clients ?The links, the analyses, the consolidations of costumers needs are needed to have this singular offer
SUSTENABILITY
Nowdays, Sustenability includes more than enviromental questions.
It also represent the core and humain values of the company
Origin traceability and environmental issues are at stake today
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We could also think of :
What do I do for my people to improve ?
Are my people happy ? Do they feel useful ? Do they give their best from their talents to the organization ?
EXEMPLES OFÂ ADDED VALUES
Brands can choose from their strategy what they work on first !
Depending on responsibilities and added values of each services, let's imagine what could be the core organization and what it could improuve in organization focusing on singularity and competitiveness
